how it all started.
In 2013 I established Daina Marie Photography.
This is also the same year I started my Diploma in Photo Imaging at CATC design school in Sydney. I enrolled in my course to further my learning and to gain a foot in the door. By the time I graduated in 2015 with my Diploma, I had already landed my first real client, The Leukaemia Foundation.
In the very beginning I worked with every genre of photography - food, event, portraiture, interiors. Everything. Fortunately from doing so I’ve had the privilege of working with such clients like Canon Australia (video above), Airbnb, Broadsheet Sydney, Bondi Pizza Restaurants, White Rabbit Projects, Andreas Smetana, and more.
HOw is Lifestyle used for business branding?
Lifestyle photography is capturing everyday moments with a candid, fly-on-the-wall approach in a unique and artistic manner to tell a cohesive narrative through imagery.
The fusing of genres like environmental portraiture, classic portraiture and documentary is what makes lifestyle photography so appealing. It’s keeping you in the moment longer, long after the session has ended.
Therefore, a good lifestyle photographer is a must!
They should be skilled in anticipating what will happen next and be ready for when it does. Be aware of distracting backgrounds by using their peripheral vision whilst looking through a camera.
It’s photographing subtle, tiny details that provide sentiment and meaning to your final photo-set. Yet more importantly, they should have excellent knowledge in lighting and impeccable compositional skills.
Lastly, your photographer should be someone you want to work with, who is fun, confident, and makes you feel relaxed because everything is taken care of. Someone who leads and executes a successful photography session.
That my friends, would be me!